Management | Leadership | Success | Strategy

Strategy &Business Opportunities for a Digital Customer Base

Do you own or operate an online company? IF so then it’s important to know some of the top strategy & business options so you can reach your digital customers. There are several options so it’s critical to find the best ones for your particular company. Here are some of them:

  1. Offline Ads

This is an ironic way you can connect with your online customers. This allows owners of smartphones to browse offline ads/codes then get a link to a webpage that has more info about the product/service that’s advertised.

Several websites offer free/code generators. It’s important to note that there’s a cost required to buy the ads. However, it’s still an effective strategy & business option for your company and one that you should consider due to its effectiveness.

  1. Pinterest

This strategy & business option helps to reach your online customers. What’s it all about? Pinterest is adigital bulletin board. It’s a very visual way for online people to share great content they’ve found online.

It could be said Pinterest is a lighter version of Facebook’s wall. That’s because followers don’t expect as many updates. However, it’s still an effective way to interact with your customers.

  1. Online Video

If you want to engage with potential customers this is one of the best strategy & business options. Today live-streaming videos are becoming especially popular through various social networks. Why should you consider this option to interact with your potential customers?

Video can be quite effective when you use it for your company’s official website and various search engines including Vimeo and YouTube. You might be interested in creating your own videos. It’s a good idea but the truth is that it’s often difficult to create effective in-house videos.

On the other hand, it can be quite costly to hire companies like Spotizer and SmartShoot. A better option is to find a party that can create effective online videos that are not only effective but also affordable. That will help to produce the best results for the strategy & business option.

One of the latest trends in terms of video is that today netizens are using mobile devices more often. As a result, it’s also important to make your videos mobile-friendly. That will help to reach potential customers who use smartphones and tablets. The investment is certainly worthwhile as it can help to exponentially boost your company’s revenue.

  1. Local SEO

It’s important to optimize your site’s SEO for Google, Yahoo, etc. as well as local SEO. That includes listing including Google+ and Yelp. These are effective and cheaper options for local digital marketing. Make sure to get started with local SEO by updating your Moz Local listings. This will help you to connect with more potential local customers.

  1. Mobile Apps

Mobile apps have become more important than ever to connect with customers due to the number of units used and searches made. Most companies don’t need to launch their own mobile app. However, it’s important to consider this strategy & business option due to the return on investment.


5 Companies that Had Success in Business Due to Very Good Luck and Timing

Do you want to achieve success in business? If so then you should consider these companies that achieved that due to good luck and/or timing:

  1. FedEx

You’ve probably heard of FedEx but you might not know how it achieved success in business. It’s important to know the story of Fred Smith. History has shown that the company’s business model is one that can and does work. However, Smith’s professor in college didn’t agree.

In fact, Smith received a low grade for an assignment that involved the concept of FedEx. However, Smith was “lucky” because it turned out it was an excellent business model that made him very successful. In fact, his value is now about $3.7 billion (2016).

  1. PayPal

Peter Thiel was a founder of PayPal and invested in big companies like Facebook. However, he wasn’t always able to achieve success in business. In fact, his hedge fund Clarium Capital lost 90% of the company’s $7 billion in assets due to various factors. They included the stock market, oil prices, and currencies.

However, Theil improved his “luck” by continuing to work at achieving business success. He was able to achieve that goal but it was a matter of motivating himself to keep trying in the business world.

  1. Quincy Apparel

Wallace is now the vice president of branding/marketing at Startup Institute. However, she is also the co-founder of Quincy Apparel. The company went out of business in 2013. Wallace remained in bed for 3 weeks. However, she then decided to get up and start living again.

Wallace has become successful again and achieved success in business. She became “lucky” by realizing that she could achieve success again by trying again to succeed at business.

  1. Henry Kaiser

Kaiser was the founder of Kaiser Shipyards. He’s also frequently called the “father” of Modern-day American shipbuilding. However, an interesting event happened during World War II. Kaiser’s Liberty ships began using welded hulls. However, it resulted in a negative result as some of the hulls began to crack. Sometimes they cracked into two pieces.

This was a tough start for Kaiser. However, he kept improving his ship-building methods and within time achieved success in business. This showed that Kaiser made his own “luck” by continuing to tweak the systems and processes used to build the sea vessels.

  1. Oracle

Lawrence Ellison is the founder of Oracle. The company has struggled at times but has become quite successful. However, Ellison wasn’t always able to achieve success. He dropped out of college then worked as a computer programmer for almost a decade.

Oracle had problems for years until it became successful. In fact, Ellison had to mortgage his own house in order to get enough credit to keep the company going. However, it’s clear that he’s now achieved business success since he’s become one of the US’ richest people.

These are some top examples of success in business from companies that represent the ability to make your own “luck” through perseverance after having tough times.



Chinese Top Business Leaders You Can Learn from

Are you looking for top business leaders? Here are some of the best Chinese businesspeople you can learn from:

  1. Wang Jianzhou

Wang was the leader of China Unicom then China Mobile. He’s become one of the top leaders in the China’s communication industry throughout the past 1.5 decades. He graduated in the year 1985 from Zheilang University with a degree in Management Engineering.

Wang previously served as director general of the Dept. of Planning and Construction. That’s in the Ministry of Posts and Communications. He also served as director general of the Dept. of General Planning. That’s in the Ministry of Information Industry. These are some of the reasons he’s often included in lists of top business leaders in China.

Wang joined China Mobile in the year 2004. His goal is to develop a profitable/advanced telecom carrier in China.

He received the GSMA Chairman’s Award in 2011. The award was created in 1995 in order to recognize top-notch contributions by individuals in terms of the growth/development of global mobile communications.

  1. Ma Huateng

Ma founded Tencent in 1998. Since then it’s become China’s biggest and most often used Internet community. The instant messaging (IM) program Tencent QQ has over 711 million active users. This helps to explain why Ma is one of China’s top business leaders. It’s basically changed the way communication is done in China.

The company’s yearly revenue hit $3.1 billion in 2010. In fact, the company is the biggest Internet company in China. Its service includes email, messaging, e-commerce, and search. Ma has two decades of experience working in the IT industry. He continues to work in the company’s process of product development. Not only that but Ma also recent started building Tencent as the biggest open platform.  This is one of the reasons he’s included in lists of China’s top business leaders.

  1. Zhang Jindong

Suning Appliance has become one of the biggest companies in China’s market of home appliances throughout the last half decade. That’s happened as Chinese companies and foreign-based electronic corporations have competed to earn more market share in China.

Zhang is one of the co-founders of Suning and has also become one of the top business leaders. Zhang was also the first person to create the chain store model for home appliance chains in China.

  1. Liu Yonghao

Liu is chairman of New Hope Group. During the 1990s he was China’s most famous private businessman. He was originally involved in the business of livestock breeding. His New Hope Group now manages agribusiness both in China and in other countries. It has over 400 subsidiaries as well more than 80,000 workers. This is one of the reasons he’s ranked as one of the top business leaders.

During the past 20 years even though Liu has joined other sectors he’s stayed in the agribusiness even when times were tough. He made several moves to give New Hope Group a larger edge within the global market. The business model of agriculture, farmers, and enterprises has turned farming into a better industry for farmers.

Successful Business Tips for Your First Home Startup Business

Have you launched your first home startup company? If so then you might be wondering how you can achieve business success. The key is to use the top successful business tips, which include the following ones:

  1. Learn tax laws that apply

Why is this one of the top successful business tips? Tax stuff isn’t necessarily “fun” but it’s important when you’re running a business to know the basics about what taxes you’re required to pay. You might even want to consider hiring an accountant to handle your finances. That, in turn, will make sure that you’re paying the right amount of the right taxes.

On the other hand, without knowing about these issues it can cause you a world of problems. In particular, you might not be paying certain taxes that are required by law. That’s definitely a situation you’ll want to avoid as it could get you in a world of trouble. When you’re launching a new home-based business it’s not something you really want to do.

  1. Use online/offline ads

This is one of the most important successful business tips if you want to have a successful business. Don’t’ expect customers to show up because you have a new business. It’s important to get the word out so people know about your company.

It starts with personal contacts. That includes friends, family, neighbors, and so on. You can also use some cost-effective ways to advertise your company including viral marketing, social media, and others. These are great options for startups because you can save a ton of money and get higher returns on investment (ROIs). That’s a plus so you can focus on achieving cash flow positive as soon as possible.

  1. Create a business plan

Here’s another of the most important successful business tips to consider if you’re launching a new home-based business. Make sure to have a general business plan that includes the main goals/objectives of your company. That, in turn, will help to create a blueprint that you can follow.

Make sure to consult someone if it’s your first business plan. They can help to share with you what to include in the plan, as well as important issues related to factor such as your industry. You could tweak the business plan later if necessary but it’s important that it be a solid document at launch.

  1. Learn about zoning laws

Here are another one of the most important successful business tips to consider if you’re running a home-based business. Make sure that there aren’t any zoning laws that could disallow you from operating a business from your home. Keep in mind the laws can differ based on the region you’re in so make sure to find out about this issue to make sure you’re not breaking any laws. It’s not something you’ll want to deal with besides the rigors of launching a startup business.

  1. Have an online presence

This is another of the most important successful business tips even if your company is itself offline. There are several channels including homepages, email, blogs, social media, and others.

Why Does Your Business Need a Business and Strategy Analyst?

Is a business and strategy analyst necessary for your company? Before you make that decision it’s important to consider some of the key benefits of hiring experts for that purpose. Here are some of the main benefits you can get by hiring them:

  1. Research

A key benefit of hiring a business and strategy analyst is that they can do much of the research that’s required in order to develop the strategic plan. This can include all sorts of information including data about sales, profits, margins, marketing, overhead, and so on.

This is critical information but it can be quite time-consuming to collect. That’s why you should consider hiring a professional and especially if your company’s resources are limited. In that case, it’s a plus to have the help of a professional. They’ll not only be able to do the research but they’ll also be able to do it effectively, which is a plus.

One of the main reasons is the business and strategy analyst will have tons of experience doing the research needed for creating a business plan. As a result, they’ll have the know-how needed about which tools to use, where to find information, and so on. The end result is that the information will be found faster and more efficiently.

  1. Educational

A business and strategy analyst usually aren’t hired to train per se. However, the process of creating a business plan requires them to work closely with the company’s managers and employees. As a result, this can allow the company to learn a wide variety of information related to the strategic plan including sales, profits, rivals, and so on.

One of the main reasons is the analyst has tons of experience developing such business plans. As a result, the process can be quite educational for everyone who they deal with in the process. This makes it another key reason why you should consider hiring a professional to develop your business plan for your company. Even if there isn’t any formal training it can certainly benefit everyone in your company’s who’s involved in the process.

  1. Expansion

Your company might be planning to expand. In that case, it’s important to take the right steps so it’s done effectively. A business and strategy analyst can be effective in the process. That’s true whether the company is planning to open a new store or launch a new site.

  1. Refresh

Yet another benefit of hiring a business and strategy analyst is that it can help to provide a refresh for your company. The strategist will have the knowledge and experience to create an effective business plan.

The results could be quite amazing for the company. That’s especially true if the company has been struggling in terms of business growth. In that case, it’s a plus when you have access to the services of a business strategist who can help to turn your company around. In some cases, this could be especially necessary if the company is struggling. In that case, it’s critical to find solutions to change the situation and a strategist might be the best option.

How Early Should Business Strategy Consulting Be Implemented in Your Online Business?

Do you have an online company? If so then you’ve joined an industry that’s worth about $2 trillion worldwide. The sector certainly has a lot of potentials regardless of the industry you’re in. However, your company likely wants to take steps to achieve business growth. One way to do that is Yair Hamami business strategy consulting.

There are many benefits of hiring a business strategy consulting company. For example, it can help to find your niche market, evaluate your current situation, and find new markets. These are all important steps to take in order to boost growth for your company.

A wide variety of benefits exists that you can experience by hiring a consultancy. The company has the knowledge and experience to product fast and effective results to develop a business plan. That’s critical to help you stay ahead of the competition and implement your growth strategy as soon as possible.

There are several other benefits you can get by hiring a business strategy consulting company. For instance, it’s able to see the big picture, provide unbiased data, use its professional expertise, and so on. All of these factors can help to provide your company with an effective strategic plan that improves your Internet company and boost leads, sales, and profits.

That said, there’s the issue of when you should consider hiring a consulting company. In theory, you should do it at launch to ensure your company starts out with a growth strategy. This will help to put you on track to maximizing your business’ growth, which is a good thing.

However, when your company is launching you might not be thinking about business strategy consulting. That’s reasonable since you probably have other things on your mind such as launching the homepage, generating revenue, and basically keeping the lights on.

It can’t be stressed though that it’s never too early to start developing a strategic plan. The earliest time is when your company launches. You could still launch one right after the company is a startup. There are various reasons. In particular, it will help to set a growth plan for one, two, and 10 years down the road.

Still, if you didn’t create a strategic plan at launch you can still hire a business strategy consulting company now to get started. The company will have all the resources necessary to create an effective plan.

The process involves first evaluating your company’s current situation. That will help to determine issues such as your strengths and weaknesses, opportunities and threats, main rivals, and others. Then the consultants can figure out some goals and objective for your company in terms of growth. This is important so your company has something to aim for.

Another important part of the strategic plan is an action plan. These are specific steps your company can take to achieve the goals/objectives of its strategic plan. It’s important to keep in mind that the strategic plan is still an idea until your company implements it.

These are some of the reasons you should consider hiring a business strategy consulting company as soon as possible. It’s never too late!

Yair Hamami Business Strategy and Analysis Techniques for Global Businesses people

Has your company gone global? If so then it’s important to have a Yair Hamami business strategy to give your company the best chance of succeeding in today’s Digital Age. Here are some helpful tips:

  1. Watch for trends

This is a key Yair Hamami business strategy if you want your company to succeed. You should definitely focus on boosting traffic to your site. However, one way to do that is to keep an eye on the current trends.

Today’s trends often change quite fast so it’s important to monitor them to determine when there are new ones. If you take that step you’ll know what’s hot, what’s not, and what types of offerings your company should be making in order to stay ahead of the competition.

  1. Copycats can be a good sign

If your company has a great idea and has become successful you can expect companies to try and copy /duplicate your formula. It’s a sign that your Yair Hamami business strategy has worked. So if you notice that companies are making that move you should be honored in a sense because it means that what you’re doing is working.

The key is to stay innovative with your products/services, and so on. That will help you to maintain a competitive edge over other companies. On the other hand, if you rest on your laurels it will likely result in negative results such as other companies striving to become the industry leader.

  1. Learn from mistakes

Many top business people argue that the trial and error method is sometimes very effective. The reason is that this Yair Hamami business strategy gives you a chance to make mistakes then learn from them. That, in turn, will help your company to be constantly learning and improving.

  1. Get the latest news/info

This is another important step to take in order to stay ahead of the competition.

  1. Stay curious

Here’s another helpful Yair Hamami business strategy for your international company. It’s always important to ask questions about whether or not what you’re doing is working. What types of products/services are your customers offering? What are the latest trends?

These are all important questions to ask. They’ll help you to say fresh and innovative. On the other hand, if you stop asking questions and settle for the status quo you should expect to have problems succeeding in your industry.

  1. Use metrics

Here’s another important Yair Hamami business strategy if you want your international company to succeed. It’s not really enough to have goals and objectives then try to achieve them. It’s instead important to have solid quantitative data about where your company is.

That, in turn, can help to determine if you’re on the right track. Make sure you’re using metrics to determine if your company is one track in terms of sales, profits, etc. It’s especially important to know if your global business has reached goals or milestones. The best way to do that is to use a system of metrics and measure to find out how close you are to reaching your goals.

The Best Business to Business Strategy for Sales and Marketing in the UK

Do you own or operate a UK business to business (B2B) company? If so then you might be wondering how you can improve your sales and marketing team. There is various business to business strategy options and here are some of the best ones:

  1. Respond and do it quickly

This a basic yet effective way to boost your B2B company’s leads and sales. IT’s important to make sure that you respond to questions/concerns as soon as possible. This will show that you value the sender and value each interaction. In fact, it’s one of the most important business to business strategy options your company has.

In fact, you might be surprised that simply responding at all can give your potential customers a good impression since many companies don’t even take that step. It’s definitely an issue you should keep in mind.

  1. Implement target list-building

There are various ways you can use this method. One of the most effective methods is LinkedIn. It can provide you with a list of people/companies you want to talk with. Make sure that you perfect the list to get the most from this Yair Hamami business to business strategy.

That will help to get quality leads for companies that are most willing to purchase your products. One tool you should definitely consider is LinkedIn’s advanced search tool. This is only available for premium subscribers but it’s quite powerful and can help to improve your company’s conversion rates.

  1. Know your target audience’s budgets

It’s important for your B2B sales team to know the budgets and budget cycles of your target audience. This will help to produce better results in terms of sales.

For example, it’s important to have a sense of how much the customer can afford. If you know that then it can help you to use a more effective business to business strategy. On the other hand, without having this information you might be trying to over-sell because the customer simply can’t afford what you’re offering. In that case, your sales team is probably doing an exercise in futility.

  1. Make retargeting ads

If a lead doesn’t place an order your company can follow the user for a 30-day period. This is an excellent business to business strategy because it helps the potential customer to keep your company in mind. It’s a very affordable and effective way to boost more sales. In fact, studies that re-targeting can, in fact, be quite effective. It’s a matter of creating the right ads, for example.

  1. Look for good leads

It’s important to keep in mind that while you should try to boost your B2B leads, not all leads are solid ones. It’s important to look for your target audience. That’s a critical step because it means you’re target people who are most likely to place in order.

You should also consider other factors when using this business to business strategy. Does the party need/want your product? How much can the company likely afford to buy? These are important questions that will help to boost your team’s conversion rates.

Specialist Leadership Strategies for People Working in the Education System

Are you working in the education system as a leader? If so then you should consider using effective leadership strategies and here are some of them from the Yair Hamami leadership box of tricks:

  1. Know the school’s core values

It’s important that you’re aware of the core values of the school. That, in turn, will affect various leadership strategies you use in terms of dealing with the teaching staff. These core values differ from one school to another.

What’s important is to know what those core values are. You can then weave them into your leadership and make sure that they’re put front and center when establishing various rules and regulations for the team.

It’s also important to know the university’s mission and vision. That, in turn, will help to put you on the right track in terms of your teaching staff. This is one of the key leadership strategies to consider so make sure that you’re aware of any updates that are made by the school so you can tweak your leadership.

  1. Communicate often

This is one of the most important leadership strategies. It involves using various channels to communicate with the teachers on your team. Mobile, social, email, blogs and chat are some of the different channels you can use to stay in contact with your teaching team.

It’s important to also communicate frequently with the teaching team. This will help to ensure that everyone is on the same page. That’s critical to make sure that there’s unity among the team and they’re updated about the latest news and information. It’s also important to make sure to use different channels in different situations. That, in turn, will help to get the information out as soon as possible.

  1. Put in the time and effort

As a leader of a school, it’s important that you’re willing to spend the time and effort needed to do the best job possible. That, in turn, will help to improve not only your leadership but also the teaching team itself.

It’s important to consider this as an investment in yourself as well. For example, it’s a practical step if you want to improve your professional skills, teaching portfolio, and so on. So it’s not just a matter of doing your job but putting in the time/effort is one of the top leadership strategies because it can also benefit you as a leader in the field of education.

  1. Create a feedback-friendly environment

Make sure that you create an environment where feedback is given and received freely. Teachers should feel comfortable about bringing up particular issues, for example, if they have problems. If they have questions they should also feel at ease asking them.

On the other hand, you should also be providing enough feedback. This is one of the top leadership methods because it’s also important for you to provide your teachers with feedback. This can involve issues including teaching, university, or field.

These are some of the top leadership strategies to consider if you’re a leader within the education sector. Make sure to consider them if you want to improve your leadership skills or your teaching team.

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