Does your company have a product strategy for mobile? If it doesn’t then it’s time to get on board! In fact, mobile tech has revolutionized the way that companies make plans for their new products, and here are some ways your company leverage mobile tech from Yair Hamami Business Strategy:
1. Text alerts
This is a key product strategy your company should be using for mobile. There are various useful applications in the world of mobile technology, and text alerts/reminders are definitely one of the most partial ones.
This is a great non-intrusive and effective way your company can contact customers. There are various examples of companies using this tech, but some of the most common ones are retail chains and banks. For example, retailers alert customers about sales, while banks inform customers of their account balances.
2. Mobile apps
There’s an app for that! Today companies are producing tons of apps, while Apple and Google each have about 2 million apps at their official store. These apps provide tons of information and revenue streams. They include info such as product/account info, games, streaming audio, sports scores, and so on. This should be part of your strategy for products.
3. Mobile e-commerce
As mobile security and other tech improve, more consumers are making purchases via their smartphones and tablets. This is a convenient way to get in shopping even when they’re out and about during the day.
Another key feature is that they’re able to do price comparisons with other vendors. This will help them to make the best choice based on quality and price. It’s definitely a product strategy your company should consider for mobile customers.
Near Field Communications (NFC) is one of the hottest techs that’s become a game-changer in the world of mobile commerce. This allows you to use your smartphone and other device at a retail store in order buy goods and services.
4. Make your site mobile-friendly
While experts had been predicting it for years, in May 2015 Google announced that there were more web searches on mobile than desktops/laptops. Today it’s not really enough just to have a website. If you want an effective product strategy you should consider optimizing your site for smartphones and tablets.
In fact, you might even want to consider launching a mobile app instead. This would help to optimize the experience of your customers using mobile. While this would take a bigger investment it would definitely be effective in making the best experience for your customers using mobile phones and tablet computers.
5. SMS polling
This was made famous with TV shows including “American Idol” to rank their contestants. However, you can also use this product strategy in the business world. Here’s how it works. Your customers who are mobile users can poll/vote on different products/services. This is a great way to get feedback on your business. It’s a great way to get honest feedback about your company’s offerings.
Mobile tech has changed today’s world and it can also improve your company’s product strategy. These are just some of the ways!