Does your company have a business to business strategy or is it developing one? If so then it’s important to know about some of the new innovations in B2B marketing during the past half century.

1. Location
Today many local businesses have moved to retail, business, and industrial parks. This makes it easier for companies to have custom-made operations, and makes it easier for customers to access the companies. This also affects business to business strategy.

Another major issue is that many brick-and-mortar companies have gone online. That includes B2B businesses. This has made it easier for companies to market and sell their products to other businesses.

Going online provides many benefits but the main one is convenience. Companies on the other side of the world can make purchases from your company by simply making some clicks or swipes using a computing device.

2. Personalization
In particular, business to business strategy has changed because in the past there was more personal service. Communities were more localized in the past decades. Companies personally knew the customers and often met with them in person.

This isn’t always possible in today’s world. Today’s world is much more fast-paced and people more often are living and working in new places. This has many companies to offer a less personal touch to their customers, even when they’re other companies. It’s greatly more of a practical issue since companies often have hundreds or even thousands of customers.

3. Technology
This is easily one of the main factors that has changed the business world during the past 5 decades. Today B2B companies can use technology to improve many aspects of their company including shipping, accounting, communications, logistics, R&D, and so on. This trend will continue.

4. Globalization
This has had a major effect on B2B marketing as well as marketing in general during the last half decade. In the past only big companies traded abroad. However, that’s changed due to innovations in tech and communications. Now it’s common for even small companies to have that option.

International business is also more common now. That’s also greatly due to advancements in manufacturing, communications, technology, etc. It’s much more cost-effective now for businesses to have a business to business strategy that includes global customers.

Issues such as globalization have made it easier for many companies to move part or all of their operations abroad. That includes B2B companies. There can be many challenges involved with this decision, but in many cases it’s more cost-effective for businesses to operate abroad.

5. Workforce
This is another issue that’s had a major effect on business to business strategy. Today many companies are offering more flexibility to their workers. That includes more part-time or temporary contracts, as well as flexible schedules. On the other hand, it’s also become common for companies to ask their workers to put in overtime work.

These are just some of the changes in the business world during the past 50 years that have changed a standard business to business strategy. What does the future hold?