Do you have a small e-commerce company?  If so then you might be looking for strategy & business tips. Here are some of the top Yair Hamami business strategy rules to consider:

  1. Use local business directories

Why should you use this strategy & business method for your small business? The reason is that there are some excellent local business directories that are actually free. All you have to do is provide some basic information then it will be easier for local shoppers to find your site.

As a general rule you should also avoid paying for directory placements. A better idea is to start with free listing. Then, you could make some changes depending on the results. You could save a small fortune with the free listings and get promising results.

  1. Focus on content

It’s important for content to be front and center on your site. Not only that, but the content should be interesting and unique. This will help to drive traffic to your site. In other words, why should anyone visit your site instead of others ones? This is a key strategy & business tip.

Today’s customers are in-the-know so it’s important to provide them with content that will help them to make better shopping decisions and be more familiar with your particular industry. It’s not just enough to offer various products/services on your site. Quality content is also critical so your customers can get information.

  1. Use tracking/analytics tools

You should consider these steps because they’ll help you to get more leads and boost sales. There are several analytics tools on the market and many of them are free. Make sure to search for the right ones that will help to learn more about your website’s visitors, find your niche market, and so on.

It’s also important to track your web traffic. That will provide critical information about who’s visiting your site, which page they’re leaving from, conversion rates, and so on. This information can be critical for your e-commerce company and help to increase your site’s leads and sales.

  1. Know what you’re trying to do

This might seem like an odd strategy & business tip but it’s a practical one. Many companies launch a website without knowing exactly what they’re trying to do. It’s important to have a mission/vision as well as goals/objectives.

It’s important to start with one goal and then build on that. What’s most important is that your company has something it’s aiming for. That will help to produce better results because you’ll be working towards something. On the other hand, without a blueprint it will be more difficult to reach your goals.

  1. Include title tags

Make sure that you include title tag for your web pages. This is important so it’s descriptive and matches up the page’s content. This is one of the most important strategy & business tips because it will help to boost your company’s ranking in search engine results, for example. It will also help people who are looking for your company’s niche market.

These are critical strategy & business tips for small e-commerce companies.