Do you own or operate an online company? IF so then it’s important to know some of the top strategy & business options so you can reach your digital customers. There are several options so it’s critical to find the best ones for your particular company. Here are some of them:

  1. Offline Ads

This is an ironic way you can connect with your online customers. This allows owners of smartphones to browse offline ads/codes then get a link to a webpage that has more info about the product/service that’s advertised.

Several websites offer free/code generators. It’s important to note that there’s a cost required to buy the ads. However, it’s still an effective strategy & business option for your company and one that you should consider due to its effectiveness.

  1. Pinterest

This strategy & business option helps to reach your online customers. What’s it all about? Pinterest is adigital bulletin board. It’s a very visual way for online people to share great content they’ve found online.

It could be said Pinterest is a lighter version of Facebook’s wall. That’s because followers don’t expect as many updates. However, it’s still an effective way to interact with your customers.

  1. Online Video

If you want to engage with potential customers this is one of the best strategy & business options. Today live-streaming videos are becoming especially popular through various social networks. Why should you consider this option to interact with your potential customers?

Video can be quite effective when you use it for your company’s official website and various search engines including Vimeo and YouTube. You might be interested in creating your own videos. It’s a good idea but the truth is that it’s often difficult to create effective in-house videos.

On the other hand, it can be quite costly to hire companies like Spotizer and SmartShoot. A better option is to find a party that can create effective online videos that are not only effective but also affordable. That will help to produce the best results for the strategy & business option.

One of the latest trends in terms of video is that today netizens are using mobile devices more often. As a result, it’s also important to make your videos mobile-friendly. That will help to reach potential customers who use smartphones and tablets. The investment is certainly worthwhile as it can help to exponentially boost your company’s revenue.

  1. Local SEO

It’s important to optimize your site’s SEO for Google, Yahoo, etc. as well as local SEO. That includes listing including Google+ and Yelp. These are effective and cheaper options for local digital marketing. Make sure to get started with local SEO by updating your Moz Local listings. This will help you to connect with more potential local customers.

  1. Mobile Apps

Mobile apps have become more important than ever to connect with customers due to the number of units used and searches made. Most companies don’t need to launch their own mobile app. However, it’s important to consider this strategy & business option due to the return on investment.